Finding First Users

The Product Is Ready. Now What?

I built Fecit so people could feel the joy of achievement. That’s the whole reason. Not productivity, not efficiency — the genuine satisfaction of finishing something you cared about.

But here’s the thing about achievement: it’s not simple. It means reaching a level you’re truly satisfied with, on goals that are a little harder, a little different from the usual. And the tool I built to support that? It’s not simple either.

Fecit has a lot of features. A guided mode that walks you through five questions before you start. Subtask graphs. Preparation checklists. Retrospectives. It might be what people call “overwhelming.”

I know this. I’ve always known this.

So when it came time to find users, I realized I had a problem that no amount of code could fix: how do you market an app that you yourself admit is difficult?

First Attempts

Reddit

My first instinct was Reddit. Find threads where people share their products, drop a comment, get feedback. Simple enough.

I found a thread: “Find Your First 50 Users From This Thread.” Perfect. I wrote a genuine comment about what Fecit does, no links, no hype.

It got removed by an automated filter.

I don’t know exactly why. Maybe the account was too new for that subreddit, maybe certain words triggered it. Either way, the message never reached anyone.

Google Ads

I set up a Google Ads campaign. Chose interest targeting — task management, goal setting, personal development, productivity. Created image prompts for ad creatives with AI tools, trying to capture the feeling of going from “stuck” to “achieved.”

It’s running, but it’s early. The thing about Google Ads is that you’re compressing your entire story into a single image and a few words. For an app whose whole point is depth, that compression feels almost contradictory.

X (Twitter)

I ended up writing a long post on X. Not a polished ad, just an honest statement:

I built an app so people could feel the joy of achievement. And I’ll be honest — it’s not a simple app. Achievement isn’t simple.

I talked about how AI doesn’t help as much as you’d think for this kind of tool. People need to think and act for themselves. Every situation is different — AI can’t accurately reflect that. It’s a very analog app.

I admitted that it’s difficult. That I understand why people might hesitate.

And then I said the only thing I know to be true: I’m going to keep refining it until people can actually feel the joy of achievement through this app.

What I’m Learning

Honesty Might Be the Only Strategy

Every marketing guide says to lead with simplicity. “One clear value proposition.” “Make it easy to understand in five seconds.”

But Fecit isn’t a five-second app. Pretending it is would be dishonest, and people can smell dishonesty instantly.

So I’m trying something different: being completely upfront about what this app is. Yes, it’s complex. Yes, it has a lot of features. Yes, it might feel overwhelming at first.

But getting started is easy. Everything begins minimal and expands only when you’re ready. That’s the Minimal to Maximal philosophy — not just a feature design principle, but the way I want people to experience the entire app.

The Right Users Exist Somewhere

I’m not looking for millions of users. I’m looking for people who have real goals — goals that are hard enough that a simple checklist won’t cut it. People who want to think through their tasks, not just track them.

Those people exist. I just haven’t found the right way to reach them yet.

The App Speaks for Itself — If People Try It

The irony is that Fecit’s best marketing tool is Fecit itself. The guide mode, the structure, the way it forces you to think before you act — these things make sense once you experience them. The problem is getting people to that first experience.

What’s Next

I’m going to keep writing honestly. Keep showing up on platforms where builders share their work. Keep refining the app based on whatever feedback I can get.

I’m also looking for something specific: not just feedback, but people who will actually use it. There’s a difference. Feedback tells you what people think. Usage tells you what actually works.

If you’re someone who knows what you want but struggles with how to get there — that’s who I built this for. I’d love for you to try it.

And if it’s too hard, tell me. I’ll make it easier. That’s the promise.