02What achievement is

Achievement is clearing a bar
through effort.

Through fecit, I want to give people the strength to live their lives.
You may wonder why a task app needs such a grand goal,
but from the very start, my goal was to give the joy of life that comes through achievement.
I lived a long time without that kind of hope,
and I don't want others to live such a sad life.
What I want to offer is not the illusion that you can do anything if you try.
It is the fact that if you try, you can make something a little harder, a little different.
Once more, I steady my heart
and resolve that I will. — From the maker

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03Whose achievement

People who repeat the same kind of work,
where the quality of each run is decided in the preparation

People who believe that improving the process improves the results — and are willing to spend time on that improvement

One-day classOnline courseVideo shootCustomer interview

Starting point: early-stage solo founders like me · Two pilot users are working with us now.

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04Know-how is born from doing

Creating and managing know-how,
and supporting how it's put into practice

Create

Anything you've done once lives on as a template. Pick what's worth keeping from what you changed this time, and apply it to the template.

Manage

Task, memo, and project templates · routines · preparation library · response rules — projects become templates too.

Put into practice

Start from a template that already holds what you learned last time.

Records are experience; templates are accumulation.

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05Demo

How achievement happens

Session 3 recordCandle class, session 3

Retrospect — Half the class got stuck trimming wicks. The wax ran two servings short.

→

Apply to templateKeep only what matters

Step added · Wick-trimming demo
Preparation · Soy wax for 8 → for 10

→

Session 4 startCandle class, session 4

Starts from a template that already holds what you learned last time.

If it's someone else's template, it goes to them as an improvement suggestion.
Uses, improvements, and satisfaction accumulate on the template.

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06Structure that helps you follow through

"Just build it well,
so people only have to use it"

Building your own forms means learning as you go — so we hand you a well-built structure and let you simply use it. Simple at first, in a form you can ease into slowly.

Prepare

How well you prepared before doing — goal · hope · obstacle · stakes · response rules · five kinds of preparation · steps

Focus

How well you kept focus while doing — focused task (home widget · lock screen) · pomodoro · current step

Learn

What you learned after finishing — result · retrospect · satisfaction

All of it is the default structure of the screen — no setup required.

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07One person's know-how, to the group

One person's know-how connects to the group

"It was a tool that got more fun and more useful the more you learned — but the reason we gave it up was that very learning. … New members refused to learn it, and stopped sharing into the system. … Task management matters for individuals, but it has to add up to the whole picture and work for the company too … and you can't force people to sit down and learn it. It was simply frustrating."— An actual user's words (on adopting Notion, collected 2026.07)

"Offer a service built for one person — familiar to that one person — then connect it to the group, with interfaces that suit users and managers each."— Design goal (founder)

Individual → Team

What you used alone becomes a shared project as-is — invites, assignment, activity feed, comments, team notifications. The goal: no separate system for new members to learn.

Others → You

Guild · Market · Library — templates with execution history attached. Each shows how often it was used, how often it was improved, and how satisfied people were.

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08AI — inside the flow of work

AI at every point, from analysis to review

Ambient — always on

Difficulty classification (depth suggested only for heavy work) · template recommendations · similar-document recommendations · save suggestions

In the app

Assistant (beta) — create and edit by conversation, celebrate completions, guide into deeper features · step generation · description generation · next-step hints

In the templates

AI auto-improvement — selectively merges only the changes worth reflecting into templates

Outside the app

MCP 82 tools — external AI agents read and write fecit data directly

"AI on a blank canvas gives you summaries. AI on structure gives you the next execution."

Profitable per use

1 Lumen ₩20 vs measured cost ~₩7 — profit grows with AI usage

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09Why now

Achieving as an individual,
connecting to the right group when needed

Achieving as an individual

People working outside organizations are growing fastest — people with no organization behind them, whose own execution is their performance.

Connecting to the right group when needed

Individuals will increasingly connect to different groups for short stints. You can't relearn each group's system every time — a personal tool that connects to the group is the shape of that era.

Know-how in the AI era

Competes on consistency and quality. Producing a plan becomes commonplace; what holds value is a record of finishing at the same quality, repeatedly.

1.16M

solo creative businesses in Korea, +15.4% (MSS 2025)

29.8M

US solopreneurs · $1.7T revenue (Census 2022)

2×

$100k+/yr solo businesses vs the early 2010s (Stripe)

fecit has all three already built — know-how (4·5), follow-through support (6), and group connection (7).

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10Market & competition

The structure comes prepared,
and scales from one person to a group

Notion

A freeform canvas where you can build anything — it gets stronger the more you learn.

Google Calendar

The standard for scheduling and invitations.

fecit

The structure is already built — intention, execution, and retrospect are the screen's default structure, so you start using instead of learning. And one person's tool scales to the group as-is.

To use Notion or Jira properly, the people using them must understand a lot of features — fecit comes with the structure prepared, so you start using instead of learning.
Templates — fecit templates carry execution history (uses · improvements · satisfaction). Take preparation that has proven itself, and start executing.
Market ceiling = every individual and group with work they repeat (personal productivity + team tools). Entry = early-stage solo founders.
Defense: matching this depth means designing the whole information structure · switching costs come from the accumulated know-how itself.

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11Revenue

Each axis creates the next one's first customers and first content

1Consulting

Process-improvement consulting — revenue + customer discovery

2Knowledge trade

Market · Guild fees — consulting deliverables become the first content

3Feature sales

Deep features for heavy users — payment infra complete

4Ads

Community surfaces — after scale

Three-step value chain — ① people achieve → ② know-how accumulates → ③ sharing know-how pays. ①② hold for a single person; from ③ onward, the number of people becomes the condition — the four axes above follow this order.
Implemented: two currencies (Dana · Lumen) × two payment paths (IAP · Polar)
Hard rule: every AI feature is profitable per use — structures where scale means loss are ruled out from the start

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12Where we are

Already shipped

iOS · Android

Live on both stores

Web · Desktop

Browser + macOS app

Real-time sync

Local cache · home widget

KO / EN

Payments integrated

No ads — 280 signups in 26 weeks

All of it, run by one person at once. Execution density stands in for metrics. And now the metrics are starting to follow.

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13What we'll achieve next

Now we get the process running

① Within one person

Let each run improve the template — so the demo in chapter 5 happens with real users.

② Between people

Take someone else's template, run it, and let the improvement flow back to the original.

How we'll know: whether people reopen their first run's record on their second run — measured weekly.
Now: two pilot users are working with us. When a real process emerges, it replaces the demo in chapter 5.

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14Team & Ask

"We are building fecit
with fecit."

While improving my own development setup, I thought, "I could do this better this way" — fecit is that method, built into a tool.

Ask — target: VC

Runway

Marketing

Development

fecit — the tool that makes effort efficient and presents the bar.

App Store Google Play Web Desktop

VauDium Inc.

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With fecit,you can achieve.

Achievement is clearing a barthrough effort.

People who repeat the same kind of work,where the quality of each run is decided in the preparation

Creating and managing know-how,and supporting how it's put into practice